About Us

We are an Australian owned and family run business, highlighting the amalgamation of relaxed fashion, accessories, organic wellness, and beauty products that conspire to create a truly unique retail experience at LULASOUL, both in-store and online.

We believe that beauty and wellness rests within nature, so all our products are formulated from natural ingredients free of parabens, fillers and toxins and not tested on animals. We want to love and protect our planet for future generations.

Our Australian designed fashion isn’t made to be worn on the runway or meticulously styled for hours. Our clothing isn’t disposable or fast fashion. We create lifestyle pieces that will be loved for seasons to come.